Digital Marketing Essentials 101
2 Day Course from 10am until 5pm on 11th and 12th September 2024.
This intensive two-day course offers a comprehensive dive into the digital marketing landscape, covering essential strategies and tools required for effective online presence. Participants will explore the intricacies of digital strategy, SEO, website optimisation, data and web analytics, content marketing, and the role of AI in shaping digital marketing trends. Through a blend of lectures, hands-on activities, and real-world case studies, attendees will gain the knowledge to elevate their digital marketing efforts.
2 Day Course from 10am until 5pm on 11th and 12th September Online – €99
Aim:
To equip participants with a holistic understanding and practical skills in the key areas of digital marketing, enabling them to develop, implement, and optimise a successful digital marketing strategy.
Objectives:
Understand the components of a robust digital strategy.
Master the fundamentals of SEO and website optimisation for improved search visibility and user experience.
Gain proficiency in interpreting and applying data from web analytics for informed decision-making.
Create compelling content that engages and converts.
Explore the applications of AI in digital marketing for automation, personalisation, and efficiency.
Participants should have a basic understanding of digital marketing principles and be familiar with using the internet for business purposes. Prior experience in marketing or a related field is beneficial but not mandatory
Day 1: Digital Strategy, SEO and Website Optimisation
Introduction to Digital Marketing Strategy
Building an SEO Framework: Techniques and Tools
Website Optimisation for Maximum Performance
Practical SEO and Website Audit Workshop
Day 2: Data Analytics, Content Marketing, and AI in Digital Marketing
Leveraging Data and Web Analytics for Strategic Insights
Crafting High-Impact Content Marketing Plans
Integrating AI Tools into Digital Marketing
Practical Buyer Persona and Content Marketing Plan Workshop
Who should attend this training
Marketing professionals looking to update their skill set.
Business owners seeking to enhance their online presence.
Individuals responsible for their organisation’s digital marketing activities.
